For some things a plan seems like a no-brainer… build house, have a plan (floor plan); take a trip, have a plan (itinerary); schedule a meeting, have a plan (agenda). Yet when it comes to starting a business a plan
61% of content marketers consider this an effective method…
Event marketing is one of the hottest tickets in town according to the B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends North America report. 67% of B2B content marketers say live events are effective and 61% of B2B content marketers
Change Your Thoughts, Change Your World
Too often solo-entrepreneurs can get caught up in negative thinking that sends them on downward spiral of self-sabotage. Solo-entrepreneur’s are particularly vulnerable because they are always trying to figure everything out on their own. The problem with that is that
Today’s actions, tomorrow’s results
When it comes to building a business, solo entrepreneurs face decisions every day. We need to decide if we want to take on a certain client, who we want to partner with for joint ventures, or if we want to
Dispel The Myth Of How You’re Attracting Clients
If I asked you what marketing methods work for you and where most of your clients come from, what would you say? How sure are you? More importantly, is it a fact or just your perception? It’s an interesting experiment
What elements would you use to describe your business?
In case you missed it, last week’s topic was ‘Can you describe your business in one word?’ (Check out last week’s blog). Well, this little question is creating a lot of unexpected conversation on LinkedIn and in my networking circles.
Is Your Business Model a Money Maker?
Do you think about your business model often? No? Well, you’re not alone. It’s not something that is top of mind for most people. Or, is it? You probably spend a lot of time thinking about how you are going
Roll Up Your Sleeves
Do you feel like everyone else has the answers and you’re just scraping by? Like you were missing class when they were passing out the instructions? Let me reassure you, there is no shortcut on the road to success. If
3 Ways to Develop Strategy
One of the most important skills a solo entrepreneur can develop is the ability to think strategically. Strategic thinking involves looking ahead to create a vision of the future and possessing the ability to put together a plan to make
Why a marketing statement should be the first step in your marketing plan
I talk to a lot of solo professionals – all kinds of coaches, personal trainers, massage therapists, bookkeepers, etc, – and hands down the biggest challenge they face is trying to figure out how to market, what methods to use, and