If I asked you what marketing methods work for you and where most of your clients come from, what would you say? How sure are you? More importantly, is it a fact or just your perception?

It’s an interesting experiment to first answer the question off the top of your head and then review your actual data to see what the numbers reveal. When I’m working with a client on their marketing plan it’s fascinating to observe the difference between what marketing efforts they think are working vs. what marketing efforts are really working.

I was working with a client recently who thought that most of her clients found her online, either through her website or a referring site. Upon a deep dive into her client profile she confirmed that although some clients found her online, the majority of her clients actually discovered her through in person marketing methods. Great information she can use to refine her marketing strategy and focus on the efforts that produce the biggest returns.

Data always tells the real story. If you aren’t tracking where you’re clients are coming from you could be spending your time and money focusing on the wrong things. Another business basic – fish where the fish are and do more of what’s working.

Liz Uram is the owner of The Coach & Mentor Group and the creator of Profit Builder For Coaches. For free training on how you can create a profitable business model visit Profit Builder For Coaches.