What would you rather do… make a little money for a lot of work or make a lot more money for not as much work? It takes just as much effort to sell one thing to someone as it does
Is Your Business Model a Money Maker?
Do you think about your business model often? No? Well, you’re not alone. It’s not something that is top of mind for most people. Or, is it? You probably spend a lot of time thinking about how you are going
3 Ways to Develop Strategy
One of the most important skills a solo entrepreneur can develop is the ability to think strategically. Strategic thinking involves looking ahead to create a vision of the future and possessing the ability to put together a plan to make
Why a marketing statement should be the first step in your marketing plan
I talk to a lot of solo professionals – all kinds of coaches, personal trainers, massage therapists, bookkeepers, etc, – and hands down the biggest challenge they face is trying to figure out how to market, what methods to use, and