This post was inspired by my awareness of how much I want the instant gratification of getting the results I want without really putting in the work. I’m impatient and I want what I want and I want it now!
Dispel The Myth Of How You’re Attracting Clients
If I asked you what marketing methods work for you and where most of your clients come from, what would you say? How sure are you? More importantly, is it a fact or just your perception? It’s an interesting experiment
Can You Describe Your Business In One Word?
In working with a new client on her business plan recently and brainstorming about how she would describe her business, we discovered that ‘charming’ was a perfect description. As simple as a word as that is, it was not easy
Is Your Business Model a Money Maker?
Do you think about your business model often? No? Well, you’re not alone. It’s not something that is top of mind for most people. Or, is it? You probably spend a lot of time thinking about how you are going
Roll Up Your Sleeves
Do you feel like everyone else has the answers and you’re just scraping by? Like you were missing class when they were passing out the instructions? Let me reassure you, there is no shortcut on the road to success. If
How To Achieve Your Goals
Anticipation vs. Expectation
What’s the difference between anticipation and expectation? The difference is in our attitude. One is hope and one is entitlement. Hope allows for any number of things to happen. Hope keeps us open to possibilities we couldn’t even imagine. Entitlement
Why a marketing statement should be the first step in your marketing plan
I talk to a lot of solo professionals – all kinds of coaches, personal trainers, massage therapists, bookkeepers, etc, – and hands down the biggest challenge they face is trying to figure out how to market, what methods to use, and