Get an edge with professional development
I was working with a client on her business plan recently. When we got to the ‘competitive advantage’ section and examined what made her different than her competition, one thing that stood out was her willingness to invest in her
Anticipation vs. Expectation
What’s the difference between anticipation and expectation? The difference is in our attitude. One is hope and one is entitlement. Hope allows for any number of things to happen. Hope keeps us open to possibilities we couldn’t even imagine. Entitlement
Why a marketing statement should be the first step in your marketing plan
I talk to a lot of solo professionals – all kinds of coaches, personal trainers, massage therapists, bookkeepers, etc, – and hands down the biggest challenge they face is trying to figure out how to market, what methods to use, and