Event marketing is one of the hottest tickets in town according to the B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends North America report. 67% of B2B content marketers say live events are effective and 61% of B2B content marketers
3 Ways To Increase Your Visibility
Is there anything more important than visibility to the solo entrepreneur? Your first reaction might be… yeah, sales. That would be putting the cart before the horse. People can’t do business with you if they don’t know about you. It
Is Your Business Model a Money Maker?
Do you think about your business model often? No? Well, you’re not alone. It’s not something that is top of mind for most people. Or, is it? You probably spend a lot of time thinking about how you are going
3 Ways to Develop Strategy
One of the most important skills a solo entrepreneur can develop is the ability to think strategically. Strategic thinking involves looking ahead to create a vision of the future and possessing the ability to put together a plan to make